‘Get Ready For Brexit’ didn’t fail, it did exactly what it was supposed to

Photo by Habib Ayoade on Unsplash

Back in 2019, the government spent £46m on a Brexit awareness campaign which had zero impact.

Despite the campaign reaching 99.8% of the population, giving us the ‘opportunity to see’ the range of billboard, print, TV and online adverts 55 times, we did not, in fact, ‘get ready’.