1 min readAug 11, 2020
Great piece. There's a lot to digest there. One question - how would this work for brands which aren't DTC? Those who have an intermediary retailer - FMCG for example?
Written by Matthew Kershaw
Consultant, advising AI-powered businesses and those who want to use the power of AI — particularly in the creative industries https://bit.ly/MatthewKershaw